How can I quickly turn a translation into a transcreation?
What can you do when you have a marketing text translated and then realize, upon seeing the translation, that the target text is not at all what you expected?
Why should sales and promotional material be handled by transcreators instead of regular translators?
Problems arise when clients request – and pay for – a translation but actually expect something that a copywriter would have written. That’s where transcreators come in.
