Nine frequent questions on transcreation
This blog post provides answers to nine frequently asked questions that translators have about transcreation.
Transkreation als Kontinuum
Transkreation benötigt man nicht nur in der Werbung, sondern im Grunde immer dann, wenn ein Text in einer anderen Sprache inspirieren und motivieren soll. Wann immer eine Botschaft wichtig ist und aufgrund kultureller Unterschiede teils umfassend adaptiert werden muss, ist Transkreation im Sinne des Transkreations-Kontinuums gefragt.
Why you may want to work with actual translators
Reach out and work with professional translators as your partners. And expect to be impressed by how much they can help you with.
The Transcreation Continuum
Transcreation is a holistic service that spans an entire continuum. The Transcreation Continuum — a useful concept developed by Nina Sattler-Hovdar.
A secret that will make your management love you
If you are in charge of buying “marketing translations,” here’s how you can make your management love you.
I’m a transcreator – Say WHAT?
Read these client-transcreator dialogues to learn more about what transcreators do and how they can help you save your brand.
Even if you think your superior service is obvious, it may not be obvious to your client
In my workshops (and elsewhere) I always insist on the importance of client communication. Meaning: As a linguist – hence, a service provider – you need to be clear and specific in your communication with (prospective) clients.
Translations aren’t a one-way street
If you are a buyer of translations, and want those translations to be the best fit for your purposes, there is one thing in particular that you should be aware of: Translations aren’t a one-way street.
Das Asterix-Prinzip
Falls Sie als Profi den Asterix-Effekt noch nicht kennen: Keine Bange, das ist keine Wissenslücke. Ich habe die Bezeichnung erfunden, weil sie mir so anschaulich erscheint und eine perfekte Ergänzung meiner Ausführungen zur Bild-Text-Kongruenz in meinem Buch darstellt.
How can I quickly turn a translation into a transcreation?
What can you do when you have a marketing text translated and then realize, upon seeing the translation, that the target text is not at all what you expected?
