Description
Get fit for the future of transcreation is a business companion for linguists and language service providers interested in becoming transcreation experts.
Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales.
This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services, and more.
An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.
This is what readers say:
“There’s no waffle in this book. The author makes every word count, and you get detailed explanations of what to do and how to do it […] as well as handy checklists and templates. This isn’t the type of book you read once and put back on the shelf to gather dust. You’ll dip back into it and re-read different sections frequently. I refer to it constantly as I grow my business.”
Mandy B.
“I just finished reading your book Get Fit for the Future of Transcreation. Besides being extremely interesting and useful, what struck me the most was your generosity. Generosity with your knowledge is something that unfortunately I haven’t come across very often in my 20+ years’ experience in the translation industry.”
Mariel A.
“Thanks for all your hard work in promoting our profession! 😊 I enjoyed your book immensely and often use it for reference.”
Linda G.
“Can’t praise it enough! This is a must-have and it will be my go-to-book anytime I need to. Definitely not a book that should gather dust on the shelf of your library!”
Filomena C.
“I love your book and have also done your course on proz.com. I have learned so much from you even though I have been working as a translator for 17 years.”
Tuulikki O.
“Even after 6+ years in the business, your book is still in my top 3 most useful resources. And I must say, I’ve bought countless books over this time! 😊”
Barbara A.