I’m a transcreator – Say WHAT?
Read these client-transcreator dialogues to learn more about what transcreators do and how they can help you save your brand.
Even if you think your superior service is obvious, it may not be obvious to your client
In my workshops (and elsewhere) I always insist on the importance of client communication. Meaning: As a linguist – hence, a service provider – you need to be clear and specific in your communication with (prospective) clients.
Translations aren’t a one-way street
If you are a buyer of translations, and want those translations to be the best fit for your purposes, there is one thing in particular that you should be aware of: Translations aren’t a one-way street.
I am bilingual and have taken courses in creative writing. Does that qualify me as a transcreator?
A transcreator needs deep expertise in translation and deep expertise in strategic copywriting. Expertise in both of these fields is indispensable.
Why use the term transcreation rather than marketing translation?
Labeling something a marketing translation when you mean transcreation can be highly misleading.
“Marketing texts are easy to translate, right?”
Every translator can be trusted to translate business-critical marketing texts, right? After all, these are texts that (by their very nature) are easy to understand (mostly, that is). So, how hard can it be to just take those words and translate them into another language? The truth is: It is tricky. There is a lot that can go wrong.
