The Transcreation Continuum
Transcreation is a holistic service that spans an entire continuum. The Transcreation Continuum — a useful concept developed by Nina Sattler-Hovdar.
Transcreation is a holistic service that spans an entire continuum. The Transcreation Continuum — a useful concept developed by Nina Sattler-Hovdar.
Read these client-transcreator dialogues to learn more about what transcreators do and how they can help you save your brand.
What can you do when you have a marketing text translated and then realize, upon seeing the translation, that the target text is not at all what you expected?
Problems arise when clients request – and pay for – a translation but actually expect something that a copywriter would have written. That’s where transcreators come in.
I bet that you have read somewhere that transcreation is a kind of “creative translation.” In fact, judging by Google results, “creative translation” appears to be the most commonly used term to describe transcreation.
Yet “creative translation” is a misnomer. Misleading at best.
What exactly do I mean when I refer to transcreation? What makes it so different from translation? I define transcreation as a unique type of service in the field of multilingual communication.